I'm Oliver.
I build systems that do the boring stuff for you — so you can do the work that actually matters.
The first automation I ever built was for myself. I had 60,000 unread emails — not exaggerating — and I wrote a system to sort, tag, and archive every single one of them. It took me a weekend to build and saved me from what would've been weeks of manual cleanup.
That was the moment I realized: this is what I'm supposed to do.
Not because I'm lazy — because I think repetition is a waste of human potential. You went to school, you built expertise, you developed taste and judgment. You did all that to spend 4 hours a day on data entry and follow-up emails? No. That's what machines are for.
I'm a builder. Not the “I'll consult on your strategy and send you a PDF” kind — the “send me your problem on Monday and I'll send you a working system by Friday” kind.
Most of what I build is custom JavaScript and n8n workflows — stitching together the tools you already use into systems that run themselves. CRMs, email platforms, spreadsheets, Slack, APIs I've never seen before — I'll figure it out. I always do.
I love the face-to-face. Sitting down with someone, understanding their business, figuring out what's eating their time — and then making it disappear.
Here's what I believe: most people are really good at something specific. They went to school for it, trained for it, built real skills. But then they spend half their day on tasks that a well-built system could handle in seconds.
That gap — between what you're capable of and what you actually spend your time on — is where I work. I close it. Whatever your workflow looks like, whatever tools you use, whatever weird edge case you think disqualifies you — I can probably automate it. And if I haven't built it before, I'll design it from scratch. That's the fun part.
Built by the Founder
Every automation system is personally designed, built, and deployed by Oliver Russell.
No outsourcing, no junior handoffs, no surprises. When you hire Plustortion, you are hiring the person who scopes the workflow, builds it, and stands behind the result.
“I’m a builder, not a consultant. When you hire Plustortion, you’re hiring me.”
Built from Lake Tahoe.
I work from Incline Village — right on the north shore. There's something about living next to a lake this clear and mountains this big that keeps everything in perspective. The morning I'm debugging an API integration, the afternoon I'm on the mountain.
If you're local — Reno, Tahoe, the Bay — I'm always down to meet in person and talk shop over coffee. Some of my best projects started as casual conversations.
And if you're not local, that's fine too. Every system I've built has been deployed remotely. I work with teams everywhere — all you need is a Zoom link and a workflow that's driving you crazy.